EL

CASE STUDY

Launching a Product Collection

PRODUCT LAUNCH

Launching a new product across multiple markets, from engineering files to customer facing marketing pieces.

ROLE

I led the creative execution for the launch of a new product line into the Education, Human Services, and Fire Station Furniture markets. My role spanned 3D visualization, product marketing, copywriting, AI generated images, and sales literature ensuring a cohesive launch across every customer touchpoint.

RESPONSIBILITIES

3D product renderings in Adobe Substance Stager
Create finish materials in Adobe Substance Sampler
White sweep product imagery
Website copy
AI lifestyle images from Adobe FireFly
Spec Sheet Design
Cross market launch support

Overview

When the cost of external renderings began to exceed photography budgets, I learned to use Adobe Substance to create single product images in-house and combine them in Adobe FireFly to create realistic environment images, saving time and money.