EL

CASE STUDY

Hiring Through Design

RECRUITMENT CAMPAIGN

Developing a multi channel recruitment campaign.

ROLE

Concept to Print Large Format Designs, Print and Digital Supporting Collateral

RESPONSIBILITIES

Campaign concept and creative direction
Layout design
Photography selection and editing
Typography
Production ready artwork
Large format and print design

Overview

Following the post COVID labor shortage, Sauder Manufacturing needed to increase awareness of open positions and qualified candidates. I designed a cohesive recruitment campaign that spanned multiple marketing channels while maintaining consistent messaging and branding.

PROJECT HIGHLIGHTS

Campaign deployed across multiple locations
Used at hiring events and job fairs
Supported recruiting initiative
Increased visibility of hiring efforts

The Challenge

Hiring in a competitive market
Reaching potential applicants in a new way
Creating a consistent employer brand
Following Ohio Means Jobs guidelines for billboards to partner with them for the cost
Delivering clear messaging across different formats

Final Size: 22′ W x 10′ H
Weekly Impressions: 27,187
Market: Northwest Ohio Counties
Location: US 6 W/O CR 15, Napoleon, OH

Sauder Manufacturing Now Hiring Billboard

Campaign Strategy

The campaign used consistent photography, typography, and messaging across every touchpoint so potential applicants would recognize the brand whether they were passing a billboard, at a job recruiting event, or on social media.