EL

CASE STUDY

From Product to Pixel

CYLINDO 3D PRODUCT VISUALIZATION

Managing the transition from traditional photography to scalable 3D product imagery.

ROLE

Lead implementation of Cylindo within the marketing workflow from product development to managing final assets.

RESPONSIBILITIES

Lead implementation of Cylindo within the marketing workflow
Coordinating with internal product, sales, and marketing teams, and Cylindo teams located in Boston, MA, and Macedonia, Europe
Preparing master product sheet with model, material, finish, and option codes for each batch of products
Snapshot photography of products in the plant while being measured when 3D files have not been created
Reviewing all renders for color, material, texture, and construction accuracy
Integrating rendered assets on the website and print and digital marketing campaigns
Approving final images for production
Creation of AI generated environment images featuring final renders
Regular maintenance on website to update changing finishes, fabrics, and options

Overview

When Sauder decided to use Cylindo, I became responsible for managing the complete workflow that transforms furniture concepts into photorealistic designs.

To date, I’ve overseen the creation and quality review of product renderings and materials and finishes used across multiple markets on websites and in print and digital literature.

PROJECT HIGHLIGHTS

200+ products with multiple options rendered
Nearly 300 fabrics and finishes rendered
Collaborated internally with marketing, product, and sales teams
Lead contact for Cylindo

The Challenge

The product photography processes couldn’t keep up with the growing number of available finishes, fabrics, and product options. Traditional photography required significant time, cost, and coordination. The goal was to create a scalable visualization system that would produce realistic images for catalogs, website customization, marketing materials, and customers while reducing the need for photoshoots and intensive Photoshop work.

Workflow

Product Development

CAD Files & Specifications

Material & Finish Review

Cylindo Production

Quality Assurance & Revisions

Final Marketing Assets

Results

Implementing Cylindo into our marketing workflow allows faster creation of product imagery with consistent visuals across all marketing channels. The reduced dependence on product photography allows sales reps and customers to visualize products before manufacturing, with greater flexibility to add or remove finishes, fabrics, and product options.